Russ Dalby and Customer Relations

Anything you write should make your potential customer feel special. There are many ways to do this. In email or letter correspondence, you could use a personal greeting or their name (if you know it). Alternately, you can make the customer feel like they’re part of a very special, small group. No one wants to feel like just another face in the crowd! Cash flow note expert Russ Dalby is adept at establishing a good relationship with customers.

In addition, you should make it clear what you want your customer to do. People like their advertising to tell them exactly what their best option is. It’s your responsibility as a marketer to direct your reader. Tell them exactly what you want them to do. Here’s a related idea. Americans love choices. In fact, we’re used to having too many choices in our land of plenty. Perhaps you have stood confused in the aisle of the supermarket, trying to decide which of the hundreds of kinds of cold medicines to buy. A similar paralysis of analysis can happen to your customer if you offer too many options in your marketing. Don’t risk confusing your customer by putting too many attractive choices in an ad. You run the risk of inviting your potential client to ponder which one is best, resulting in no choice/sale at all. Whatever it is that you want your reader to do, make sure you tell them in plain English. Much like Russ Dalby, you need to be skilled at communications.

It’s also important to be accessible for your customers. Have you ever seen an advertisement or come across a website that promoted a service or product you wanted, without giving any contact information? If you’re the impatient type, you might have even gone to a competitor instead! Don’t be that hard to contact business. Always include an e-mail address, a phone number, and any other critical contact information in easy-to-spot locations on all of your printed documents, your website, or any other marketing pieces. For a good example of an accessible company, go online to the site of Russ Dalby, NoteNetwork.com.

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